NEWS & UPDATES
YAY! LOCAL NEWSLETTERS


APRIL NEWSLETTER
Get Your Business in Front of 200,000 Local Homeowners This Spring!
Spring has arrived – and homeowners are ready to refresh their yards, outdoor spaces, and homes. Is your business ready to meet them where they are?
Feature your business in our Spring Home Feature and connect directly with homeowners across Wake and Johnston counties who are actively seeking services like yours.
It’s time to plan for the upcoming spring mailings. Call us to book for May and June! Call us by April 1st to reserve your spot for the May and June issues. Don’t miss this opportunity to get in front of local homeowners when they need you most!
Why Yay! Local?
The oldest and largest local independent mailer—celebrating 20 years of helping local business grow
98% renewal rate—because our advertisers see results
75% of our advertisers have partnered with us for 5+ years
All 5 Star Google reviews
We exclusively work with local businesses—82% of consumers prefer local businesses, and many are willing to spend more to support them
Expand your reach to a targeted audience of 200,000 of the best single-family homes in Wake and Johnston counties
Maximize Your Impact
This is the season for landscaping, home improvement, and outdoor services. Our Spring Home Issue puts your business in the spotlight—right when homeowners are planning their next project.
Why Direct Mail Delivers Better Results
Direct mail gets up to 90x more responses than social media and digital ads
76% of people trust direct mail more than online ads
39% of customers try a business for the 1st time because of direct mail
Our clients: Pro Performance Roofing, Toros Cantina, Closets by Design, KJ Natural Stone, A1 Floors NC, Green Clean NC, Leaf Filter, Zerorez, Tony’s Pizza, Duraseal, Sunrise Dental
MAY NEWSLETTER
Summer Rush is Coming!
Longer days mean more calls, more projects, and more chances to grow.
Yay! Local is the Triangle’s leading direct mail advertising magazine, delivered to 200,000 top homeowners each month.
Get your business in front of families planning summer upgrades now.
Make your business seen by thousands of homeowners this summer.
Take over the mailbox – and the market.
Why Yay! Local?
The oldest and largest local independent mailer—celebrating 20 years of helping local business grow
98% renewal rate—because our advertisers see results
75% of our advertisers have partnered with us for 5+ years
All 5 Star Google reviews
We exclusively work with local businesses—82% of consumers prefer local businesses, and many are willing to spend more to support them
Expand your reach to a targeted audience of 200,000 of the best single-family homes in Wake and Johnston counties
Why Direct Mail Delivers Better Results
Direct mail gets up to 90x more responses than social media and digital ads
76% of people trust direct mail more than online ads
39% of customers try a business for the 1st time because of direct mail
“One of the best investments we have made in advertising. The phones ring off the hook every month when they get delivered, our close rate is tremendous”
— W. Rauscher (Local Home Service Client)
Our clients: Pro Performance Roofing, Toros Cantina, Closets by Design, KJ Natural Stone, A1 Floors NC, Green Clean NC, Leaf Filter, Zerorez, Tony’s Pizza, Duraseal, Sunrise Dental

JUNE NEWSLETTER
Get Your Business in Front of 200,000 Local Homeowners This Summer
Summer is here, and so are your customers! With families spending more time at home and looking for things to do, now is the perfect time to get your business in front of homeowners in Wake and Johnston Counties. Let’s help you drive calls, visits and summer sales.
Reaching 200,000 homeowners is easy—with the right partner.
Why Direct Mail Delivers Better Results
Direct mail gets up to 90x more responses than social media and digital ads
76% of people trust direct mail more than online ads
39% of customers try a business for the 1st time because of direct mail
“One of the best investments we have made in advertising. The phones ring off the hook every month when they get delivered, our close rate is tremendous”
— W. Rauscher (Local Home Service Client)
Our clients: Pro Performance Roofing, Toros Cantina, Closets by Design, KJ Natural Stone, A1 Floors NC, Green Clean NC, Leaf Filter, Zerorez, Tony’s Pizza, Duraseal, Sunrise Dental
Why Yay! Local?
The oldest and largest local independent mailer—celebrating 20 years of helping local business grow
98% renewal rate—because our advertisers see results
75% of our advertisers have partnered with us for 5+ years
All 5 Star Google reviews
We exclusively work with local businesses—82% of consumers prefer local businesses, and many are willing to spend more to support them
Expand your reach to a targeted audience of 200,000 of the best single-family homes in Wake and Johnston counties