Introducing Yay! Local Digital Services
ENHANCE YOUR REACH WITH DIRECT MAIL + DIGITAL MARKETING
Adding digital services to direct mail gives you more marketing power!
DIRECT MAIL DRIVES CONSUMERS TO THE WEB TO FIND OUT MORE ABOUT YOUR BUSINESS
- Direct mail encourages consumers to learn more about a brand, leading to online research.
- Upon receiving direct mail coupons, almost 80% will act on the printed coupon and 44% will immidietly begin online research.
DIRECT MAIL INFLUENCES CONSUMERS ONLINE DECISIONS ABOUT WHERE TO BUY
- Within 3 months of receiving printed coupons or promotions, 62% of consumers make a purchase.
- 25% of consumers who receive direct mail will spend more on a purchase for that brand’s product or service.
DIRECT MAIL EXPANDS ONLINE BRAND RECOGNITION
- Direct mail is the most trusted form of advertising, causing consumers to have trust in the business.
- Brand recognition and trust is increased by having both direct mail and digital marketing.
DIRECT MAIL AND DIGITAL GETS YOU THE MOST OUT OF YOUR ADVERTISING DOLLARS
- When pairing direct mail and digital advertising, ad spend can more effectively increase ROI.
- Combining direct mail and digital advertising affects your response rate by up to 45%.
Reputation Management
Google Listing Package
Google Ads Package
Social Media Package
Add Ons
Reputation Management
Reputation Management allows you to control your online reviews and more! Add this feature to take control over public perception of your brand!
WHAT IS REPUTATION MANAGEMENT?
- Drive more business by building your online reputation and taking control of your online reviews!
WHAT DOES IT INCLUDE?
- Account setup in our business reputation management software, with monthly review generation, marketing, management and monitoring. Interested? We are happy to answer any questions!
*For Reputation Management to be effective, it will require active involvement on your part. We recommend not choosing this add on if you cannot dedicate the time to participate.
Google Listing Package
WHAT BUSY BUSINESS OWNERS WANT
- I’m very happy with the outcome I get from my Yay! Local ads. I would like to boost that success digitally, while maintaining my budget.
- I want more visibility on Google search.
- I want my potential customers to be able to easily find me.
- I want to increase my ratings and reviews on Google.
- I want someone to do all this for me because I don’t have time!
WHAT CONSUMERS ARE THINKING
- I’d really like to finally put that paved patio and outdoor grill in my backyard, but I don’t know who I should use. Who can I trust?
- This ad in the Yay! Local Booklet makes me what to know more about this business.
- Is the business I’m looking for from this ad listed on Google?
BENEFITS
- Claim your business on Google search & Google maps.
- What/where is my listing?
- The Google My Business Listing is the information that appears on the right side of a Google search results page.
- Why is this important?
- When a listing in unclaimed, Google generates the listing with random information found on the internet, which could be wrong! Or, this area is just blank with no information.
- Anyone can edit or add information to your listing, which could be wrong or detrimental to your business!
- You can NOT respond to reviews!
- What/where is my listing?
- Your correct Google business listing helps improve your organic SEO results.
- For example, when someone searches your name or a service/product you provide, it helps rank you higher in the results.
INCLUDES
- Claiming of your listing on Google search & Google maps
- Certifying that your information is correct.
- Name and address, business description, etc.
- Branding and optimization.
- Custom designed branded graphics (i.e. your logo, pictures, etc.) and basic SEO building (keywords, etc.)
- One post with your brand.
- Created with a call to action to reflect your Yay! Local ad, with shareable social media links.
- One post with a branded offer.
- Created with a call to action to reflect your Yay! Local offer, with a link to print your coupon.
- DIY review strategy support.
- Helps you get more reviews from your customers!
- Receive review responses monthly.
- We’ll respond for you to up to 5 reviews per month, done once per month.
- Access to Google insights.
- We’ll instruct you on how to view reports so you’ll know how your listing is doing.
Google Ads Package
WHAT BUSY BUSINESS OWNERS WANT
- My Yay! Local direct mail ads combined with my Google Listing package have shown great results for my business. I want to further my success even more digitally.
- When my business is searched on the web, I want it to be in the top results of a Google search.
- I want my rank increased on Google.
- I want to target those potential customers that would find value in my business.
- I don’t have time, so I want somebody else to do it for me!
THE CONSUMER’S SITUATION
- My garage door just broke and I need it fixed right away! Who could I call? How can I fix it quickly?
- I remember seeing an ad in the Yay! Local Booklet but unfortunately I don’t remember the business’ name.
- Who shows up first in search results if I Google search “garage door repair”?
BENEFITS
- Placement in a Google search is Guaranteed!
- What is a Google Ad? How does it differ from a regular search result?
- When you make a Google search, ads typically appear at the top of the page, under an “Ads” label to the left of the website link. Further down the page, search results appear.
- Using your keywords and campaign settings, Google matches Ads to a search. In regular searches, only text from the internet is matched by Google (organic SEO).
- Ads are ordered based on both of cost-per-click (CPC) bid and relevance. How much you are willing to pay per click verses how much someone else is willing to pay and the budget you have set per day for the amount of clicks you want to receive is known as bidding. Search results, on the other hand, are ordered based on relevance to the search term and popularity.
- Why are Google Ads important?
- Research has shown that 88% of consumers either call or visit a business within 24 hours after performing a local business search on a mobile device.
- The higher your business is displayed (ordered) in the results (your ranking), the more likely your business is the first link a potential customer will click or call/visit.
- What is a Google Ad? How does it differ from a regular search result?
- More potential customers are reached than posting.
- Brand power reinforced.
*Google Ads guarantee that your ad will be displayed at the top of a search results page; however, it does not guarantee that your ad will be in the number one spot. CPC bid and relevance determine what ad is in the number one spot.
INCLUDES
ALL OF OUR GOOGLE LISTING PACKAGE, PLUS:
- An account with Google Ads.
- Add up to 5 zip codes or radius.
- Add up to 5 keywords.
- Automated reports monthly.
- We’ll provide you with monthly reports so you can gage how well how your ad is doing. And you will still have access to reports from your Google Basic Package.
Social Media Package
WHAT BUSY BUSINESS OWNERS WANT
Yay! Local has been great in bringing in new customers for my business. I would like as many people as possible to see my offers from the ad I run each month.
A bigger presence for my business’ social media pages would help my business grow.
I want to be more active and post more to my business’ social media pages.
- Social media is a great way to reach a targeted audience, I want to take advantage of that.
- I want to use social media to emphasize a specific promotion I am currently offering with Yay! Local.
I don’t have time, so I want somebody else to do it for me!
WHAT CONSUMERS ARE THINKING
I really need to see a chiropractor about my back pain but I’m not sure who I should go to. Who is accepting new patients right now?
- Here is this company on my social media news feed, and it’s exactly what I’ve been looking for! And there’s a discount I can use!
- I remember seeing an ad for this business in the Yay! Local Booklet, so I would definitely trust them!
BENEFITS
- Claims/creates 3 social media channels of your choice!
- Choose 3 channels from Facebook, Instagram, LinkedIn, Pinterest or Twitter.
- Don’t have preexisting social media channels? We will create one for you! We can help you build up an existing channel so that it reaches its fullest potential!
- Why is this important?
- Social media pages put your business in front of your existing customers and potential future customers EVERY day!
- Increasing awareness of your business online while expanding your reach is made simple by having a social media pages.
- Leads and sales are generated by social media pages while also helping to build both a better customer support system and community.
- ORGANIC way to increase SEO.
- Social media pages help to guide traffic to your business website, building SEO.
- A boosted post increases visibility and exposure on the social media channel of your choice.
- Your choice of one channel from Facebook, Instagram or Pinterest.
- Why is this important?
- Boosted posts give you a greater chance of being noticed by future customers, by appearing higher in users’ news feeds.
- More potential customers reached than by just posting.
- Why is this important?
- Boosted posts are more likely to reach a larger and more relevant audience, increasing brand awareness to further than just your fans and followers.
- Your boosted post is more visible to your targeted audience as it will run every day throughout the month based on your budget.
- Why is this important?
- Reinforces your brand power.
INCLUDES
- Your choice of 3 social media channels to claim/create.
- Ensuring your information is correct.
- Business description, name and address, etc.
- Branding and optimization.
- Basic SEO building (keywords, etc.) and custom designed branded graphics (i.e. your logo, cover pictures, etc.)
- Branded posts, custom designed to reflect your Yay! Local ad and offers.
- This includes a total of 9 posts, consisting of 3 call to action posts per month to the 3 social media channels of your choice. Posts are published every 10 days, beginning the week that Yay! Local Booklets arrive in homes.
- One boosted post on one of your social media channels.
- Your choice of one channel from Facebook, Instagram or Pinterest.
- Add up to 5 zip codes or radius.
- Add up to 5-6 demographic targeting parameters.
- Automated reports monthly.
- We’ll provide you with monthly reports so you’ll know how your ad is doing.
Add Ons
Want more? Include these add ons to enhance your digital campaign.
ADD MORE THAN ONE LOCATION
- Does your business have multiple locations? At a reduced rate, add additional locations for your Google Basic Package or additional channels for your Social Media Basic Package!
ADD INCREMENTAL DIRECT AD DOLLARS
- Expand your targeting with additional keywords and higher placements by adding incremental direct ad dollars to your Google Ads package and get noticed even more!
INCLUDE YOUR LISTING IN OVER 50 BUSINESS DIRECTORIES
GAIN EVEN MORE CUSTOMERS!
- Further improve your digital reputation, grow your SEO value, and never miss a chance to reach potential future customers!
HOW IT WORKS?
- With this add on, allow Yay! Local to publish and manage your business listings regularly across 50+ global partners including Yelp, Apple Maps, Waze, Yahoo, Trip Advisor, BBB & more!
How it Works
PUT YOUR AD IN THE YAY! LOCAL DIRECT MAIL BOOKLET AND MAIL WITH US
Digital Advertising is meant to be an enhancement for your Yay! Local direct mailings. You have the option of adding a DIGITAL campaign to your Yay! Local direct mail booklet for the same month of your mailing.
Your Digital listing, post and/or ad will be consistent with your ad from the Yay! Local booklet.
PICK YOUR DIGITAL PACKAGE(S)
Don’t know what package is best for your business? Don’t worry! We’ll help you decide which package or combination of packages is best for your business. You get a discount when you combine packages!
PUT YOUR AD IN THE YAY! LOCAL DIRECT MAIL BOOKLET AND MAIL WITH US
To get started, we will need your help with a few things, but we’ll make sure to walk you through the process, making it as easy for you as we can! Once we have gathered the information we need, we can get started creating your listing, post and/or ad!
FINALIZE & GO LIVE!
You will always have the chance to make any needed changes to your listing, posts and/or ads, and then confirm them. After that, your digital listing goes LIVE!
