LEADING LOCAL
GROWTH
SINCE 2005

WELCOME TO
YAY! LOCAL
Family-Owned. Community-Focused. Results Driven.
Founded in Raleigh nearly 20 years ago by Steve and Lucy Bercovici, along with their son Josh, Yay! Local is a proudly family-owned marketing and advertising agency dedicated to helping small, locally owned businesses thrive.
We believe that strong local economies are built by strong local businesses. That’s why Yay! Local works exclusively with independently owned companies that have earned the trust of their communities through exceptional products and services.
Our mission is simple: to provide the most effective, affordable, and proven marketing strategies that generate real results for local businesses in Wake and Johnston Counties—and beyond. From professionally designed direct mail campaigns to digital solutions and branding support, we equip our clients with the tools they need to grow their customer base and strengthen their local presence.
- Proven Results – Many of our clients have been with us for over 5 years and can validate our success with a 98% loyalty rate
- 100% Local Focused – we only work with locally owned businesses to strengthen our community’s economy
At Yay! Local, we don’t just sell ad space—we build long-term partnerships. Our commitment is to deliver smart, results-focused marketing that drives awareness, trust, and growth. Whether you’re a restaurant, home service provider, or medical practice, we’ll help you stand out—and succeed.
📍 Based in Raleigh, NC | Serving Wake & Johnston Counties with trusted local advertising since 2005
MEET THE TEAM

Steve Bercovici
CEO

Rosisela Barroso
Yay3 Director of Operations

Sonia Cuevas
Yay3 Creative Consultant

Estefania Morales
Customer Success Manager

Ava Blatz
Marketing Consultant

Yulissa Mondono
Yay3 Business Development Executive

Phillip Read
Graphic Designer

Britney Bartos
Account Executive

Lily Barroso
Office Security